Trolli knows fans crave a punch of sour flavor to light up their taste buds and get a jolt of energy. They also know there’s no controlling when these cravings strike…morning, evening or late at night. 

 

To satisfy the latest late night or earliest early morning cravings, the Trolli worms  – which will do anything to be eaten – have disguised themselves as…you guessed it! Breakfast cereal. Introducing, Oops! It’s a Box of Worms.

 

Trolli ran an exclusive influencer promotion to “get into the breakfast cereal game.” But instead of inventing a brand new cereal, Trolli went with a tried-and-true classic: actual candy. Oops! It’s a Box of Worms is a 5lb. box of Trolli sour gummi worms packaged in a cereal box, and shared exclusively with some of our biggest fans and cereal experts to review.

 

The influencer program was amplified with a video on Trolli’s Instagram account that explained the unique “cereal” creation. The :30 film featured two friends up late, playing video games when a box of Trolli’s Oops! It’s a Box of Worms magically appears on their kitchen table. The mascot worm and her hoard of sour gummi worm minions serenade the (slightly confused) guys about this cereal-that-is-not-cereal, making it clear that this is just another scheme for the worms to get eaten. But hey, if you eat it for breakfast…it’s breakfast!

 

Box design by Oscar Bastidas & claymation by @azxd. Jingle written, produced and performed in-house by W+K and Joint.